This is where we introduce our hero: a Mr. Electric guitars, home dcor items, loudspeakers, and a variety of other items have been available (or their owners had custom paint applied) with candy apple. And in 1960, they released their first official Custom Color Chart, offering 14 factory-available colorways for players to choose from. So, they did, offering their Teles, Strats, and other models in the “colors du jour” Lake Placid Blue (Cadillac), Fiesta Red (Ford), and Olympic White (again, Cadillac), to name a few. Fender realized that if they followed suit - outfitting their instruments in fresh new paint jobs - not only would this differentiate them from their competitors it would create a subtle connection to the automobile fetish that was so ubiquitous among the Americans of the ‘50s (hmmm, cars and guitars-what a great concept!) A Ford Thunderbird was one thing a Ford Thunderbird finished in Spring Mist Green was an entirely other thing. Our Customers greatly appreciate our exceptional service, industry-leading craftsmanship and family friendly atmosphere. Dressed to impress, and outfitted with Hand-wound 1964 FCS pickups this instrument is no slouch in. began to add flair to their offerings: plush interiors, fancy dials and dashboards, and most importantly, brand new paintjobs with enticing names. Candy Apple Custom 3 is a Certified Collision Repair Provider. Aged Candy Apple Red is the color and the year is 1964. In an effort to capitalize on people’s desires, the big automakers of the time - Ford, Buick, Cadillac, etc. Owning a vehicle - especially an American one - had become a status symbol, the must-have item of the day. To call America’s fascination with automobiles feverish would be the understatement of all understatements. Ironically, the commonly used acronym for Candy Apple Red is, of course, CAR-and the car is where it all began! To understand the appeal of custom colors, you have to go back to the ‘50s- at least a decade before Fender released their first Custom Color chart.
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